This is the fourth edition of the™ Chinese International Travel Monitor (CITM), which examines in some detail the phenomenon of the continued growth in outbound tourism by mainland Chinese travellers and its impact on the global travel industry. It analyses research taken directly from both Chinese international travellers and hoteliers worldwide, combined with’s own proprietary data and other research.


For the travellers’ survey, commissioned IPSOS, a world leader in market research, global market information and business analysis, to conduct a research study among Chinese residents in mainland China who had paid for accommodation on an international trip at least once in the past five years. The research was conducted during May 2015 using an online methodology, with a sample of 3,074 eligible respondents across China.


Minimum thresholds were set on key demographics such as age, gender and region to ensure a representative sample that would allow analysis of sub-groups. The questionnaire covered topics including, but not limited to, travel behaviour, booking methods and accommodation choices.


For the opinion of hoteliers, carried out a global survey of more than 1,500 hotel partners duringMay 2015. Responses were received from Argentina, Australia, Brazil, Canada, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and the USA.


Figures on different aspects of spending, including prices paid for hotel rooms, are quoted in Chinese Renminbi (RMB) and their US dollar equivalent wherever possible. Unless otherwise indicated, RMB-US$ exchange rates in this survey were taken on

April 30, 2015 of 1 RMB = 0.1612 USD. Average hotel prices quoted include taxes and fees.